Essentials of marketing research / 
Joseph F. Hair, Jr. ... [et al.]. 
 - xvi, 382 p. :  ill. ; 
<br/><br/> Includes bibliographical references (p. [358]-361) and index. 
<br/><br/><label>ISBN: </label>9780073381022 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2ESS2008