McQuail, Denis <br/><br/>
McQuail's reader in mass communication theory / 
edited by Denis McQuail. 
 - xxiv, 427 p. :  ill. ; 
<br/><br/> Excerpts from previously published works by various authors. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0761972420 0761972439  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90 MCQ 2002