TY  - GEN
AU  - Johnston, Mark W.
AU  - Marshall, Greg W.
TI  - Relationship Selling
SN  - 9780070172470
AV  - HF5438.25 JOH 2010 
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill
KW  - Selling
KW  - Relationship marketing
KW  - Customer relations
N1  - Includes bibliographical references and indexes
ER  -