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Consumer behaviour : a European perspective / Michael Solomon, Gary Bamossy, Søren Askegaard.

By: Contributor(s): Material type: TextTextPublisher: New York : Pearson Education, 2013Edition: 5 EditionDescription: 672p.: ill.(col.)Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273772729
Subject(s): DDC classification:
  • 658.8/342094 23
LOC classification:
  • HF5415 SOL 2013
Contents:
Preface -- Guided tour -- About the authors -- Acknowledgements -- Publisher's acknowledgements -- Part a consumers in the marketplace -- An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Part b how consumers see the world and themselves -- Perception -- The self -- Motivation, values and lifestyle -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Individual decision-making -- European consumers and their social groups -- Groups and social media -- European family structures, household decision-making and age cohorts -- Income and social class -- Part e culture and european lifestyles -- Culture and consumer behaviour -- Cultural change processes -- New times, new consumers -- Glossary -- Indexes.
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode Item holds
Books Books City Campus Library General Stacks City Campus Library Non-fiction HF 5415 SOL 2013 (Browse shelf(Opens below)) c.1 Available 003419
Books Books Mashava Campus Library General Stacks Mashava Campus Library Non-fiction HF 5415 SOL 2013 (Browse shelf(Opens below)) c.2 Available 003420
Books Books Mashava Campus Library General Stacks Mashava Campus Library Non-fiction HF 5415 SOL 2013 (Browse shelf(Opens below)) c.3 Available 003418
Books Books Mashava Campus Library General Stacks Mashava Campus Library Non-fiction HF 5415 SOL 2013 (Browse shelf(Opens below)) c.4 Available 003421
Books Books Mashava Campus Library General Stacks Mashava Campus Library Non-fiction HF 5415 SOL 2013 (Browse shelf(Opens below)) c.5 Available 003423
Books Books Mashava Campus Library General Stacks Mashava Campus Library Non-fiction HF 5415 SOL 2013 (Browse shelf(Opens below)) c.6 Available 003424
Books Books Mashava Campus Library General Stacks Mashava Campus Library Non-fiction HF 5415 SOL 2013 (Browse shelf(Opens below)) c.7 Available 003422
Total holds: 0

Includes index

Includes bibliographical references

Preface -- Guided tour -- About the authors -- Acknowledgements -- Publisher's acknowledgements -- Part a consumers in the marketplace -- An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Part b how consumers see the world and themselves -- Perception -- The self -- Motivation, values and lifestyle -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Individual decision-making -- European consumers and their social groups -- Groups and social media -- European family structures, household decision-making and age cohorts -- Income and social class -- Part e culture and european lifestyles -- Culture and consumer behaviour -- Cultural change processes -- New times, new consumers -- Glossary -- Indexes.

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