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Entrepreneurship & new venture management / Isa Van Aardt (Editor), Stefan Bezuidenhout (Editor)

By: Contributor(s): Goodwood, Cape Town: Oxford University Press, 2014Description: 477 pages : illustrations ; 24 cmContent type:
Media type:
Carrier type:
ISBN:
  • 9780199054022
Subject(s): LOC classification:
  • HD62.7 .ENT 2014
Contents:
Part 1: Introduction. Entrepreneurship defined / Karen Booysen The entrepreneurial mindset / Karen Booysen Part 2: The entrepreneurial process. Creativity and generating new business ideas / Isa van Aardt, Clinton Massyn Opportunity recognition and evaluation / Isa van Aardt Part 3: New venture creation. Information technology for SMEs / Elana Swanepoel Entrepreneurial strategy / Isa van Aardt Business start-up / Isa van Aardt, Wesley Clarence Franchising / Isa van Aardt Business ethics and social responsibility / Hanneli Bendeman Basic financial concepts / Stefan Bezuidenhout Financial planning and forecasting / Stefan Bezuidenhout The business plan / Stefan Bezuidenhout Entrepreneurial management / Elana Swanepoel Marketing / Elana Swanepoel Operations / Isa van Aardt Managing human resources / Elana Swanepoel Legal aspects / Isa van Aardt Part 4: Managing the venture. Business cycles and the entrepreneur / Carel van Aardt, Patrick Naidoo Managing growth and harvesting / Elana Swanepoel Corporate entrepreneurship / Isa van Aardt Decline and turnaround / Elana Swanepoel Contemporary issues / Elana Swanepoel
Summary: How do you approach the functional areas of business such as human resources and finance? Do you know how to channel creativity and generate new business ideas? What do you, as an entrepreneur, need to know about ethical business practices and social responsibility? Entrepreneurship and New Venture Management fifth edition explains the theoretical aspects that should be considered when starting a new business venture and offers practical examples to place this theory into a real-life perspective. The book covers vital elements of entrepreneurship such as how to write a business plan as well as other elements involved in running your own business venture such as financial planning and forecasting
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode Item holds
Books Books City Campus Library General Stacks City Campus Library Non-fiction HD 62.78 ENT2014 (Browse shelf(Opens below)) C.1 Available 026891
Total holds: 0

includes index

Part 1: Introduction. Entrepreneurship defined / Karen Booysen
The entrepreneurial mindset / Karen Booysen
Part 2: The entrepreneurial process. Creativity and generating new business ideas / Isa van Aardt, Clinton Massyn
Opportunity recognition and evaluation / Isa van Aardt
Part 3: New venture creation. Information technology for SMEs / Elana Swanepoel
Entrepreneurial strategy / Isa van Aardt
Business start-up / Isa van Aardt, Wesley Clarence
Franchising / Isa van Aardt
Business ethics and social responsibility / Hanneli Bendeman
Basic financial concepts / Stefan Bezuidenhout
Financial planning and forecasting / Stefan Bezuidenhout
The business plan / Stefan Bezuidenhout Entrepreneurial management / Elana Swanepoel
Marketing / Elana Swanepoel
Operations / Isa van Aardt
Managing human resources / Elana Swanepoel
Legal aspects / Isa van Aardt
Part 4: Managing the venture. Business cycles and the entrepreneur / Carel van Aardt, Patrick Naidoo
Managing growth and harvesting / Elana Swanepoel
Corporate entrepreneurship / Isa van Aardt
Decline and turnaround / Elana Swanepoel
Contemporary issues / Elana Swanepoel

How do you approach the functional areas of business such as human resources and finance? Do you know how to channel creativity and generate new business ideas? What do you, as an entrepreneur, need to know about ethical business practices and social responsibility? Entrepreneurship and New Venture Management fifth edition explains the theoretical aspects that should be considered when starting a new business venture and offers practical examples to place this theory into a real-life perspective. The book covers vital elements of entrepreneurship such as how to write a business plan as well as other elements involved in running your own business venture such as financial planning and forecasting

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