Marketing management (Record no. 9284)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 0071154299 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 BOY 1998 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boyd, H.W. |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Remainder of title | a strategic approach with a global orientation |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third Edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Boston |
| Name of producer, publisher, distributor, manufacturer | Irwin McGraw-hill |
| Date of production, publication, distribution, manufacture, or copyright notice | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 547p. |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes appendix and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| General subdivision | marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | wALKER |
| Relator term | Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Larreche |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Edition | International edition |
| Classification part | 5415.13 |
| Item part | BOY |
| Call number prefix | HF |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Mashava Campus Library | Mashava Campus Library | General Stacks | 06/09/2021 | HF5415.13 BOY 1998 | 023906 | 06/09/2021 | C. 1 | 06/09/2021 | Books |