MyGZULibrary

Marketing 3.0 : (Record no. 9091)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470598825
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415 KOT 2010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
Relator term author
245 ## - TITLE STATEMENT
Title Marketing 3.0 :
Remainder of title from products to customers to the human spirit /
Statement of responsibility, etc. Philip Kotler, Hermawan Kartajaya and Iwan Setiawan.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Hoboken :
Name of producer, publisher, distributor, manufacturer John Wiley and Sons,
Date of production, publication, distribution, manufacture, or copyright notice 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xv. , 188p. ;
Other physical details ill.
500 ## - GENERAL NOTE
General note Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kartajaya, Hermawan
Relator term author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Setiawan, Iwan
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part 5415
Item part KOT
Call number prefix HF
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    lcc     Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/28/2021   HF 5415 KOT 2010 010133 05/28/2021 c. 1 05/28/2021 Books