MyGZULibrary

Marketing Management: (Record no. 8455)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131767160
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.12 MAR 2013
245 ## - TITLE STATEMENT
Title Marketing Management:
Remainder of title a South Asian Perspective/
Statement of responsibility, etc. Philip Kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha.
250 ## - EDITION STATEMENT
Edition statement 14th ed.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Delhi:
Name of producer, publisher, distributor, manufacturer Pearson,
Date of production, publication, distribution, manufacture, or copyright notice 2013
300 ## - PHYSICAL DESCRIPTION
Extent various pagination
500 ## - GENERAL NOTE
General note includes index and bibliographical references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Management
General subdivision Textbooks.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumers -- Attitudes.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Koshy, Abraham
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jha, Mithileshwar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition 14th.
Classification part 5415.13
Item part MAR
Call number prefix HF
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    lcc     Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/20/2021 023875   HF 5415.13 MAR 2013 023875 05/20/2021 05/20/2021 Books