MyGZULibrary

Global Marketing / (Record no. 7694)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780030106491
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416 CZI 1996
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Czinkota, Michael R.
245 10 - TITLE STATEMENT
Title Global Marketing /
Statement of responsibility, etc. Michael R. Czinkota, Ilkka A. Ronkainen.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Orlando:
Name of producer, publisher, distributor, manufacturer Harcourt Brace Co.,
Date of production, publication, distribution, manufacture, or copyright notice 1996
300 ## - PHYSICAL DESCRIPTION
Extent 648 p. :
Other physical details ill. (some col.) ;
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Dryden Press series in marketing
500 ## - GENERAL NOTE
General note includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ronkainen, Ilkka A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part 1416
Item part CZI
Call number prefix 1996
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    lcc     Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/12/2021 6603   HF 1416 CZI 1996 6603 05/12/2021 05/12/2021 Books