MyGZULibrary

Marketing research essentials / (Record no. 7613)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324023170 (package: book & CD)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324028407 (book only)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324037139 (CD only)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2 MCD 2003
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, Carl D.
Relator term author
245 10 - TITLE STATEMENT
Title Marketing research essentials /
Statement of responsibility, etc. Carl McDaniel Jr., Roger Gates.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Cincinnati, Ohio :
Name of producer, publisher, distributor, manufacturer South-Western College Pub.
Date of production, publication, distribution, manufacture, or copyright notice 2003.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details ill. ;
500 ## - GENERAL NOTE
General note Includes index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gates, Roger H.,
Dates associated with a name 1942-
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part 5415.2
Item part MCD
Call number prefix HF
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/11/2021 3543   HF5415.2 MCD 2003 G23062 05/11/2021 c.1 05/11/2021 Books