MyGZULibrary

eMarketing excellence : (Record no. 7465)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750653353
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265 SMI 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Smith, P. R.
Dates associated with a name 1957-
Relator term author
245 10 - TITLE STATEMENT
Title eMarketing excellence :
Remainder of title the heart of ebusness /
Statement of responsibility, etc. PR Smith and Dave Chaffey.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Oxford :
Name of producer, publisher, distributor, manufacturer Butterworth Heinemann,
Date of production, publication, distribution, manufacture, or copyright notice 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 340 p. :
Other physical details ill. ;
500 ## - GENERAL NOTE
General note Published in association with: the Chartered Institute of Marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Chaffey, Dave,
Dates associated with a name 1963-
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Chartered Institute of Marketing.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/els051/2004301618.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/description/els051/2004301618.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part 5415.1265
Item part SMI
Call number prefix HF
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/10/2021 2897   HF5415.1265 SMI 2002 02897 05/10/2021 c.1 05/10/2021 Books