MyGZULibrary

The Marketing Plan in Colour : (Record no. 7367)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750647590 (pbk. : alk. paper)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13 MCD 2000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
245 14 - TITLE STATEMENT
Title The Marketing Plan in Colour :
Remainder of title a pictorial guide for managers /
Statement of responsibility, etc. Malcolm McDonald and Peter Morris.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Oxford:
Name of producer, publisher, distributor, manufacturer Butterworth/Heinemann,
Date of production, publication, distribution, manufacture, or copyright notice 2000
300 ## - PHYSICAL DESCRIPTION
Extent 88 p. :
Other physical details col. ill. ;
500 ## - GENERAL NOTE
General note Rev. ed. of: Marketing plans : 4th ed., 1999.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Planning
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Morris, Peter,
Dates associated with a name 1937-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
Title of a work Marketing plans.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/description/els031/00042938.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://www.loc.gov/catdir/toc/els031/00042938.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part 5415.13
Item part MCD
Call number prefix HF
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/10/2021 B017619   HF 5415.13 MCD 2000 B017619 05/10/2021 05/10/2021 Books