MyGZULibrary

Marketing management and strategy / (Record no. 7356)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 97802783693987
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 DOY 2006
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Doyle, Peter,
Dates associated with a name 1943-2003.
Relator term author
245 10 - TITLE STATEMENT
Title Marketing management and strategy /
Statement of responsibility, etc. Peter Doyle. & Philip Stern
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow :
Name of producer, publisher, distributor, manufacturer Prentice Hall
Date of production, publication, distribution, manufacture, or copyright notice 2006
300 ## - PHYSICAL DESCRIPTION
Extent xii, 446 p. :
Other physical details col. ill. ;
500 ## - GENERAL NOTE
General note Includes bibliographical references and indexes.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Stern, Philip
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition 4th
Classification part 5415
Item part DOY
Call number prefix HF
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Inventory number Date last checked out Source of classification or shelving scheme
        Non-fiction Graduate School Resource Centre Graduate School Resource Centre General Stacks 06/09/2021   HF5415 DOY 1994 G21915 06/09/2021 c. 5 06/09/2021 Books 10806   lcc
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/10/2021   HF 5415 DOY 2006 B018365 05/10/2021 c.1 05/10/2021 Books      
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/10/2021 1 HF 5415 DOY 2006 G21962 07/04/2022 c.2 05/10/2021 Books 10896 06/24/2022  
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/10/2021   HF 5415 DOY 2006 B018359 05/10/2021 c.3 05/10/2021 Books 10160    
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/10/2011   HF5415 DOY 1994 G21939 05/10/2021 c.4 05/10/2021 Books 10805    
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 06/09/2021   HF5415 DOY 1994 006760 06/09/2021 C. 6 06/09/2021 Books 17423