Marketing fundamentals : (Record no. 6821)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 07050653051 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 LAN 2001 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lancaster, G. |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing fundamentals : |
| Remainder of title | 2001-2002 / |
| Statement of responsibility, etc. | Geoff Lancaster, Frank Withey and Ruth Ashford |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Oxford: |
| Name of producer, publisher, distributor, manufacturer | Butterworth Heinemann, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 374p. : |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Withey, Frank |
| Relator term | Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ashford, Ruth |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | 5415 |
| Item part | LAN |
| Call number prefix | HF |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Mashava Campus Library | Mashava Campus Library | General Stacks | 05/03/2021 | HF5415 LAN 2001 | B017596 | 05/03/2021 | c.1 | 05/03/2021 | Books | |||||
| Non-fiction | Mashava Campus Library | Mashava Campus Library | General Stacks | 05/06/2021 | HD 5415 LAN 2001 | B017595 | 05/06/2021 | c.2 | 05/06/2021 | Books |