MyGZULibrary

Branding demystified : (Record no. 2844)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132102342 (paper back)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8132102347 (paper back)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255 VER 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Verma, Harsh.
Relator term author
245 10 - TITLE STATEMENT
Title Branding demystified :
Remainder of title plans to payoffs /
Statement of responsibility, etc. Harsh V. Verma.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Los Angeles
Name of producer, publisher, distributor, manufacturer Response
Date of production, publication, distribution, manufacture, or copyright notice 2010
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 247 p. :
Other physical details ill. ;
500 ## - GENERAL NOTE
General note Business Books from Sage
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part 5415.1255
Item part VER
Call number prefix HF
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Non-fiction City Campus Library City Campus Library General Stacks 11/10/2020 11934   HF5415.1255 VER 2010 014006 11/10/2020 c.1 11/10/2020 Books