The 4 A's of marketing : (Record no. 2810)
[ view plain ]
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| International Standard Book Number | 9780415898348 (hardback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415898355 (pbk. : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780203802168 (ebook) |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.55 SHE 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sheth, Jagdish N. |
| Relator term | author |
| 245 14 - TITLE STATEMENT | |
| Title | The 4 A's of marketing : |
| Remainder of title | creating value for customers, companies and society / |
| Statement of responsibility, etc. | Jagdish Sheth, Rajendra Sisodia. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York |
| Name of producer, publisher, distributor, manufacturer | Routledge |
| Date of production, publication, distribution, manufacture, or copyright notice | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 209 p. : |
| Other physical details | ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| General subdivision | Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sisodia, Rajendra. |
| Fuller form of name | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | 5415.55 |
| Item part | SHE |
| Call number prefix | HF |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | City Campus Library | City Campus Library | General Stacks | 11/09/2020 | 14274 | HF5415.55 SHE 2012 | 009955 | 11/09/2020 | c.1 | 11/09/2020 | Books | |||||
| Non-fiction | Mashava Campus Library | Mashava Campus Library | General Stacks | 05/11/2021 | 14272 | HF5415.55 SHE 201 | 009957 | 05/11/2021 | c.2 | 05/11/2021 | Books | |||||
| Non-fiction | Mashava Campus Library | Mashava Campus Library | General Stacks | 05/11/2021 | 14273 | HF5415.55 SHE 201 | 009956 | 05/11/2021 | c.3 | 05/11/2021 | Books |