MyGZULibrary

Marketing management : (Record no. 2488)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073381138 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073381136 (alk. paper)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13 PET 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
Relator term author
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title knowledge and skills /
Statement of responsibility, etc. J. Paul Peter, James H. Donnelly, Jr.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston
Name of producer, publisher, distributor, manufacturer McGraw-Hill Irwin
Date of production, publication, distribution, manufacture, or copyright notice 2009
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 782 p. :
Other physical details ill. (some col.), col. map ;
500 ## - GENERAL NOTE
General note Includes index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly, James H.
Relator term author
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0824/2008033002.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition 9th
Classification part 5415.13
Item part PET
Call number prefix HF
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Source of classification or shelving scheme
        Non-fiction City Campus Library City Campus Library General Stacks 11/02/2020 9838   HF5415.13 PET 2009 9838 11/02/2020 c.1 11/02/2020 Books  
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/11/2021 9839   HF5415.13 PET 2009 B0172680 05/11/2021 c.2 05/11/2021 Books  
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/21/2021     HF5415.13 PET 2009 b017609 05/21/2021 c.3 05/21/2021 Books  
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/21/2021     HF5415.13 PET 2009 B017607 05/21/2021 C.4 05/21/2021 Books  
        Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/26/2021     HF5415.13 PET 2009 B018200 05/26/2021 c . 5 05/26/2021 Books lcc