MyGZULibrary

The media handbook : (Record no. 1800)

MARC details
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415873536
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415873533
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415873543
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415873541
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780203864555
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0203864557
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5826.5 KAT 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Katz, Helen E.
Relator term author
245 14 - TITLE STATEMENT
Title The media handbook :
Remainder of title a complete guide to advertising media selection, planning, research, and buying /
Statement of responsibility, etc. Helen Katz.
250 ## - EDITION STATEMENT
Edition statement 4th edition.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer Routledge,
Date of production, publication, distribution, manufacture, or copyright notice 2010
300 ## - PHYSICAL DESCRIPTION
Extent xii, 212 p. :
Other physical details ill. ;
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media and business.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing channels.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1106/2009043449-b.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Edition 4th edition
Classification part 5826.5
Item part KAT
Call number prefix 2010
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    lcc     Non-fiction City Campus Library City Campus Library General Stacks 10/22/2020 026867   HF5826.5 KAT 2010 026867 10/22/2020 c. 1 10/22/2020 Books
    lcc     Non-fiction City Campus Library City Campus Library General Stacks 10/22/2020 026957   HF5826.5 KAT 2010 026957 10/22/2020 c. 2 10/22/2020 Books
    lcc     Non-fiction City Campus Library City Campus Library General Stacks 10/22/2020 026958   HF5826.5 KAT 2010 026958 10/22/2020 c. 3 10/22/2020 Books
    lcc     Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/11/2021     HF5826.5 KAT 2010 026901 05/11/2021 c. 4 05/11/2021 Books
    lcc     Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/13/2021     HF5826.5 KAT 2010 026868 05/13/2021 c. 5 05/13/2021 Books
    lcc     Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/13/2021     HF5826.5 KAT 2010 026956 05/13/2021 c. 6 05/13/2021 Books
    lcc     Non-fiction Mashava Campus Library Mashava Campus Library General Stacks 05/13/2021     HF5826.5 KAT 2010 026866 05/13/2021 c. 7 05/13/2021 Books