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Marketing and managing tourism destinations /

Morrison, Alastair M.

Marketing and managing tourism destinations / Alastair M. Morrison. - xxxiii, 596 p. : ill.

index.

Includes bibliographical references

ISBN: 9780415672498 (hbk : alk. paper) 9780415672504 (pbk : alk. paper)

Subjects--Topical Terms:
Tourism--Marketing.
Tourism--Management.

LC Class. No.: G155.A1MOR 2012

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Marketing and managing tourism destinations /