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Strategic brand management for B2B markets a road map for organizational ransformation

Sarn S

Strategic brand management for B2B markets a road map for organizational ransformation - 262p ill.

Includes references and index

ISBN: 9788132105220

Subjects--Topical Terms:
Management

LC Class. No.: HF5415.1255 SAR 2010

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Strategic brand management for B2B markets a road map for organizational ransformation