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Strategic marketing in tourism services /

Strategic marketing in tourism services / edited by Rodoula H. Tsiotsu and Ronald E. Goldsmith. - Bingley : Emerald Group Publishing Limited, 2012. - 377 p. : ill. ; 25 cm

Includes bibliographical references (p. 355-357) and index.

ISBN: 1780520700 9781780520704 9781780520704 1780520700 1780520719 9781780520711 9781780520711 1780520719

LCCN: 2018418045

Subjects--Topical Terms:
Marketing.
Tourism--Marketing.
Strategic planning.

LC Class. No.: G155 / TSI 2012

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Strategic marketing in tourism services /