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Services Marketing : Principles and Practice /

Palmer, Adrian.

Services Marketing : Principles and Practice / Adrian Palmer, Catherine Cole. - xxi, 389 p. : ill. ;

includes index.

Includes bibliographical references.

ISBN: 9780023905636

Subjects--Topical Terms:
Service industries--Marketing.
Marketing

LC Class. No.: HD 9980.5 PAL 1995

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Services Marketing : Principles and Practice /