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Media programming : strategies and practices /

Eastman, Susan Tyler.

Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson. - 8th ed. - xiii, 466 p. : ill. ;

Includes index

Includes bibliographical references (p. 437-444) and indexes.

ISBN: 9780495503071

Subjects--Topical Terms:
Television programs--Planning.
Radio programs--Planning.
Cable television--Planning.
Mass media--Planning.

LC Class. No.: PN1992.55 EAS 2009

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Media programming : strategies and practices /