Managing marketing in the 21st century : developing and implementing the market strategy /
Capon, Noel.
Managing marketing in the 21st century : developing and implementing the market strategy / Noel Capon - 3rd ed. - 118p.: 1 v. (various pagings) : ill. ;
Includes bibliographical references and index.
Includes bibliographical references and index.
9780983330042
Marketing--Management.
HF5415.13 CAP 2009
Managing marketing in the 21st century : developing and implementing the market strategy / Noel Capon - 3rd ed. - 118p.: 1 v. (various pagings) : ill. ;
Includes bibliographical references and index.
Includes bibliographical references and index.
9780983330042
Marketing--Management.
HF5415.13 CAP 2009