The design of advertising /
Nelson, Roy Paul.
The design of advertising / Roy Paul Nelson. - 7th ed. - Boston, Madison, Wis. : McGraw-Hall; Brown & Benchmark, c1994. - ix, 413 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references (p. 398-403) and index.
Includes bibliographical references (p. 398-403) and index.
0697129330
92074978
Advertising layout and typography.
HF5825 / .NEL 1994
The design of advertising / Roy Paul Nelson. - 7th ed. - Boston, Madison, Wis. : McGraw-Hall; Brown & Benchmark, c1994. - ix, 413 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references (p. 398-403) and index.
Includes bibliographical references (p. 398-403) and index.
0697129330
92074978
Advertising layout and typography.
HF5825 / .NEL 1994