Principles of Services Marketing/
Palmer, Adrian
Principles of Services Marketing/ Adrian Palmer - xi, 575 pages : ill.
includes bibliographical references and index
9780077107949
Service industries -- Marketing.
Marketing.
HF5415.13 PAL 2005
Principles of Services Marketing/ Adrian Palmer - xi, 575 pages : ill.
includes bibliographical references and index
9780077107949
Service industries -- Marketing.
Marketing.
HF5415.13 PAL 2005