Market-led strategic change : transforming the process of going to market /
Piercy, Nigel.
Market-led strategic change : transforming the process of going to market / Nigel Piercy. - 2nd ed. - xiv, 665 p. : ill. ;
Includes bibliographical references and index.
Includes bibliographical references and index.
075065225x
Marketing--Management.
HF 5415.13 PIE 2002
Market-led strategic change : transforming the process of going to market / Nigel Piercy. - 2nd ed. - xiv, 665 p. : ill. ;
Includes bibliographical references and index.
Includes bibliographical references and index.
075065225x
Marketing--Management.
HF 5415.13 PIE 2002