Normal view MARC view ISBD view

Marketing communications : integrating offline and online with social media /

Smith, P. R. 1957-

Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook. - 5th ed. - xviii, 483 p. ; ill.

Includes index.

ISBN: 9780749461935 0749461934 9780749461942 0749461942

Subjects--Topical Terms:
Communication in marketing.

LC Class. No.: HF5415.123 SMI 2011

Place hold
Print
Request article
Add to your cart (remove)
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

MyGZULibrary

Marketing communications : integrating offline and online with social media /