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Explaining Consumer Choice/

Foxall, G. R.

Explaining Consumer Choice/ Gordon, R. Foxall - xii, 256 pages : ill.

includes index.

ISBN: 9781403998620

Subjects--Topical Terms:
Consumer behavior.
Consumers' preferences.
Consumers -- Attitudes.

LC Class. No.: HF5415.32 FOX 2007

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Explaining Consumer Choice/