Relationship marketing : a consumer experience approach /
Baron, Steve
Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. - viii, 202 p. : ill. ;
Includes bibliographical references and index.
Includes bibliographical references and index.
9781412931212 (cloth)
Relationship marketing.
Customer relations.
HF 5415.55 BAR 2010
Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby. - viii, 202 p. : ill. ;
Includes bibliographical references and index.
Includes bibliographical references and index.
9781412931212 (cloth)
Relationship marketing.
Customer relations.
HF 5415.55 BAR 2010