Relationship marketing : exploring relational strategies in marketing /
Egan, John, 1952-
Relationship marketing : exploring relational strategies in marketing / John Egan. - 4th ed. - xxii, 300 p. ; ill. col.
Includes bibliographical references and index.
Includes bibliographical references and index.
9780273737780 (pbk.)
Relationship marketing.
HF 5415.55 EGA 2011
Relationship marketing : exploring relational strategies in marketing / John Egan. - 4th ed. - xxii, 300 p. ; ill. col.
Includes bibliographical references and index.
Includes bibliographical references and index.
9780273737780 (pbk.)
Relationship marketing.
HF 5415.55 EGA 2011