Marketing Research /
Luck, David Johnston.
Marketing Research / David J. Luck, Ronald S. Rubin. - 7th ed. - xvii, 683 p. : ill. ;
Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.
Includes bibliographical references and indexes.
8120304845
Marketing research.
HF5415.2 LUC 1987
Marketing Research / David J. Luck, Ronald S. Rubin. - 7th ed. - xvii, 683 p. : ill. ;
Rev. ed. of: Marketing research / David J. Luck ... [et al.]. 6th ed. c1982.
Includes bibliographical references and indexes.
8120304845
Marketing research.
HF5415.2 LUC 1987