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Tales from the marketplace : stories of revolution, reinvention and renewal /

Piercy, Nigel.

Tales from the marketplace : stories of revolution, reinvention and renewal / Nigel F. Piercy. - x, 361 p. : ill., 1 port. ;

Includes index

Includes bibliographical references

ISBN: 0750642653

Subjects--Topical Terms:
Marketing--Management
Strategic planning
Oirganizational change

LC Class. No.: HF5415.13 PIE 1999

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Tales from the marketplace : stories of revolution, reinvention and renewal /