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Marketing strategy : customers and competition /

Schnaars, Steven P.

Marketing strategy : customers and competition / Steven P. Schnaars. - 2nd rev. and updated ed. - xvi, 216 p. : ill. ;

Includes index

Includes bibliographical references

ISBN: 0684831910

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.
Competition.

LC Class. No.: HF5415.13 SCH 1998

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Marketing strategy : customers and competition /