Relationship Marketing : perspectives, dimensions and contexts /
Harwood, Tracy
Relationship Marketing : perspectives, dimensions and contexts / Tracy G. Harwood, Tony Gary and Anne Broderick - xxii, 242 pages : ill. - The McGraw-Hill companies .
Includes bibliographical references and index.
9780077114220
Relationship marketing.
Customer relations--Management
Customer services--Management
HF5415.55 HAR 2008
Relationship Marketing : perspectives, dimensions and contexts / Tracy G. Harwood, Tony Gary and Anne Broderick - xxii, 242 pages : ill. - The McGraw-Hill companies .
Includes bibliographical references and index.
9780077114220
Relationship marketing.
Customer relations--Management
Customer services--Management
HF5415.55 HAR 2008