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Consumer Behavior : Building Marketing Strategy /

Hawkins, Del I.

Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, David L. Mothersbaugh. - 11th ed. - xxii, 778 p. : ill. ;

includes index.

Includes bibliographical references.

ISBN: 9780071288415

Subjects--Topical Terms:
Consumer behavior
Market surveys
Consumer behavior

LC Class. No.: HF5415 HAW 2010

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Consumer Behavior : Building Marketing Strategy /