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Marketing research /

Burns, Alvin C.

Marketing research / Alvin C. Burns, Ronald F. Bush. - 2nd ed. - 1 v. (various pagings) : ill. (some col.) ;

Includes index

Includes bibliographical references

ISBN: 0138966060

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 BUR 1998

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Marketing research /