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Understanding global strategy /

Segal-Horn, Susan

Understanding global strategy / Susan Segal-Horn and David Faulkner - xix, 504p. : ill.

Includes bibliographical references and index

ISBN: 9781844801497

Subjects--Topical Terms:
Strategic planning
Globalization
Organizational effectiveness
Industrial management
International business enterprises--Management

LC Class. No.: HD30.28 SEG 2010

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Understanding global strategy /