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Business policy and strategy : concepts and readings /

McCarthy, Daniel J.

Business policy and strategy : concepts and readings / Daniel J. McCarthy, Robert J. Minichiello, Joseph R. Curran. - 4th ed. - Homewood, Ill. : Irwin, 1987. - xii, 528 p. : ill. ; 23 cm. - Irwin series in management and the behavioral sciences .

Includes bibliographies.

0256036322 (pbk.)

86082219


Strategic planning.

HD30.28 / .MCC 1987