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Services Marketing : operation, management and strategy /

Clow, Kenneth E.

Services Marketing : operation, management and strategy / Kenneth E Clow - 460p.:

Includes index

ISBN: 8177223763

Subjects--Topical Terms:
Service industries--Marketing
Marketing --Management
Customer services--Marketing
Customer services
Relationship marketing

LC Class. No.: HD9980 CLO 2004

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Services Marketing : operation, management and strategy /