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Public relations strategy /

Oliver, Sandra

Public relations strategy / Sandra Oliver - 2nd edition - xiv, 146p. : ill. - PR in Practice series .

Includes bibliographical references and index
At foot of cover title: the Institute of Public Relations

ISBN: 8175543337

Subjects--Topical Terms:
Public relations
Strategic planning

LC Class. No.: HD59 OLI 2008

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Public relations strategy /