Museum management and marketing /
Museum management and marketing /
edited by Richard Sandell and Robert R. Janes.
- xviii, 420 p. : ill. ;
- Leicester readers in museum studies .
Simultaneously published in the USA and Canada.
Includes bibliographical references and index.
9780415396295 (pbk. : alk. paper)
Museums--Management.
Museums--Marketing.
AM121 SAW 2007
Simultaneously published in the USA and Canada.
Includes bibliographical references and index.
9780415396295 (pbk. : alk. paper)
Museums--Management.
Museums--Marketing.
AM121 SAW 2007