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Marketing for hospitality and tourism /

Kotler, Philip.

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - Sixth edition. Pearson New International Edition - ii, 630 pages : color illustrations ; 29 cm

Includes bibliographical references and index.

ISBN: 9780132784023 (hbk.) 9781292020037 0132784025 (hbk.)

LCCN: 2012037955

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.

LC Class. No.: TX911.3.M3 / KAS 2014

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Marketing for hospitality and tourism /