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Reverse marketing : the new buyer-supplier relationship /

Leenders, Michiel R.

Reverse marketing : the new buyer-supplier relationship / Michiel R. Leenders and David L. Blenkhorn - vi,198p. : ill.;

includes index

ISBN: 0029183812

Subjects--Topical Terms:
Marketing

LC Class. No.: HD 35.5 LEE 1988

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Reverse marketing : the new buyer-supplier relationship /