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Marketing Management : A relationship approach

Hollensen, Svend

Marketing Management : A relationship approach Svend Hollensen - 2nd ed. - 656p. : ill. (col.)

Includes bibliographical references and index

ISBN: 9780273706830

Subjects--Topical Terms:
Relationship Marketing--Marketing - Management

LC Class. No.: HF5415.55 HOL 2010

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Marketing Management : A relationship approach