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International Marketing

Czinkota, Miachael R

International Marketing Michael R. Czinkota, Ilkka A. Ronkainen and Gibert Zvobgo - xxi. 592p.: ill. (col.).

includes index

ISBN: 9781408009239

Subjects--Topical Terms:
Marketing
International business enterprises.

Subjects--Geographic Terms:
Export marketing.

LC Class. No.: HF 1416 CZI 2011

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International Marketing