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Consumer behaviour : applications in marketing /

East, Robert.

Consumer behaviour : applications in marketing / Robert East (et-al) - 3rd edition. - 350p. : ill.

Includes bibliographical references and index

ISBN: 9781473919501 (alk. paper)

Subjects--Topical Terms:
Consumer behaviour

LC Class. No.: HF5415.32 EAS 2017

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Consumer behaviour : applications in marketing /