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Market research in practice : how to get greater insight from your market /

Hague, Paul N.

Market research in practice : how to get greater insight from your market / Paul Hague, Nick Hague & Carol-Ann Morgan. - Second edition. - xiii, 257 pages : illustrations ; - Market Research In Practice Series .

"First published in Great Britain and the United States in 2004."--T.p. verso.

Includes bibliographical references (pages 234-249) and index.

ISBN: 9780749468644 (pbk.) 9780749468651 (ebook)

Subjects--Topical Terms:
Marketing research.
BUSINESS & ECONOMICS / Marketing / Research.
BUSINESS & ECONOMICS / Marketing / General.

LC Class. No.: HF5415.2 HAG 2013

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Market research in practice : how to get greater insight from your market /