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Strategic Marketing : Theory and Applications for Competitive Advantage /

Venter, Peet

Strategic Marketing : Theory and Applications for Competitive Advantage / editors, Peet Venter & Mari Jansen van Rensburg. - x, 374 p. : ill., ;

Includes bibliographical references and index.

ISBN: 9780195987065 (pbk.) 0195987063 (pbk.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.13 STR 2009

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Strategic Marketing : Theory and Applications for Competitive Advantage /