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International marketing management : text and cases /

Mathur, U. C., 1938-

International marketing management : text and cases / U.C. Mathur. - 583 p. : ill. ;

Includes index.

ISBN: 9780761936404 (paper back)

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management.
International trade.
International trade

LC Class. No.: HF1416 MAT 2008

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International marketing management : text and cases /